Dados & Sync
Monitoramento das integrações Windsor que alimentam os dashboards de Meta Ads e Instagram do Grupo Amazonas.
Catálogo oficial /facebook/fields, somente leitura — marcar um campo aqui não altera raw.meta_ads. Útil para não precisar mais navegar manualmente pela lista de Fields no painel do Windsor.
80 de 870 resultado(s), 870 campo(s) no catálogo (refine a busca para ver menos resultados)
| ID técnico | Nome | Tipo | Categoria | Descrição |
|---|---|---|---|---|
account_balanceSincronizado | Account Balance | NUMERIC | Account | Bill amount due for this Ad Account. |
account_currencySincronizado | Account currency | TEXT | Account | Currency that is used by your ad account. (duplicate) |
account_idSincronizado | Account ID | TEXT | Account | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
account_nameSincronizado | Account Name | TEXT | Account | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
account_statusSincronizado | Account Status | TEXT | Account | Status of the account. |
account_timezoneSincronizado | Account Timezone | TEXT | Account | The time zone of the ad account (e.g. America/Los_Angeles). |
actions_leadSincronizado | Leads | NUMERIC | Actions | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. |
ad_idSincronizado | Ad ID | TEXT | Ad | Unique ID of the ad being viewed in reporting |
ad_nameSincronizado | Ad Name | TEXT | Ad | The name of the ad being viewed in reporting |
adset_idSincronizado | Ad Set ID | TEXT | Ad | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
adset_nameSincronizado | Ad Set Name | TEXT | Ad | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
amount_spentSincronizado | Account Amount Spent | NUMERIC | Account | Current amount spent by the account with respect to spend_cap. Or total amount in the absence of spend_cap. |
campaignSincronizado | Campaign | TEXT | Campaign | The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
campaign_idSincronizado | Campaign ID | TEXT | Campaign | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
clicksSincronizado | Clicks | NUMERIC | Ad | The number of clicks on your ads. |
datasourceSincronizado | Data Source | TEXT | — | The name of the Windsor connector returning the row |
dateSincronizado | Date | DATE | Time | The dimension that determines how date-based data in a chart is handled (the time dimension). |
frequencySincronizado | Frequency | NUMERIC | Performance | The average number of times each person saw your ad. |
impressionsSincronizado | Impressions | NUMERIC | Performance | The number of times your ads were on screen. |
instagram_profile_visitsSincronizado | Instagram Profile Visits | NUMERIC | Performance | The number of times users visit an advertiser's Instagram profile as a result of interacting with an ad. |
reachSincronizado | Reach | NUMERIC | Performance | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. |
sourceSincronizado | Source | TEXT | — | The name of the Windsor connector returning the row |
spendSincronizado | Amount Spent | NUMERIC | Campaign | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
spend_capSincronizado | Account Spend Cap | NUMERIC | Account | The total amount that this account can spend, after which all campaigns will be paused, based on amount_spent. A value of 0 signifies no spending-cap and setting a new spend cap only applies to spend AFTER the time at which you set it. |
account_timezone_offset_hours_utc | Account Timezone UTC Offset (Hours) | NUMERIC | Account | The ad account time zone offset from UTC, in hours. |
accountid | Account ID (Duplicate) | TEXT | Account | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate) |
action_values_add_payment_info | Adds of Payment Info Conversion Value | NUMERIC | Action Values | The total value of adds of payment info tracked with the conversions objective. |
action_values_add_to_cart | Adds to Cart Conversion Value | NUMERIC | Action Values | The total value of adds to cart tracked with the conversions objective. |
action_values_add_to_wishlist | Adds to Wishlist Conversion Value | NUMERIC | Action Values | The total value of adds to wishlist tracked with the conversions objective. |
action_values_app_custom_event_fb_mobile_add_to_cart | Action Values App Custom Event.Fb Mobile Add To Cart | NUMERIC | Action Values | Action Values App Custom Event.Fb Mobile Add To Cart |
action_values_app_custom_event_fb_mobile_add_to_wishlist | Action Values App Custom Event.Fb Mobile Add To Wishlist | NUMERIC | Action Values | Action Values App Custom Event.Fb Mobile Add To Wishlist |
action_values_app_custom_event_fb_mobile_content_view | Action Values App Custom Event.Fb Mobile Content View | NUMERIC | Action Values | Action Values App Custom Event.Fb Mobile Content View |
action_values_app_custom_event_fb_mobile_initiated_checkout | Action Values App Custom Event.Fb Mobile Initiated Checkout | NUMERIC | Action Values | Action Values App Custom Event.Fb Mobile Initiated Checkout |
action_values_app_custom_event_fb_mobile_purchase | Action Values App Custom Event.Fb Mobile Purchase | NUMERIC | Action Values | Action Values App Custom Event.Fb Mobile Purchase |
action_values_app_custom_event_other | Action Values App Custom Event.Other | NUMERIC | Action Values | Action Values App Custom Event.Other |
action_values_click_to_call_call_confirm | Call Confirmation Clicks Conversion Value | NUMERIC | Action Values | The total value of call confirmation clicks conversions. |
action_values_complete_registration | Registrations Completed Conversion Value | NUMERIC | Action Values | The total value of registrations completed tracked with the conversions objective. |
action_values_initiate_checkout | Checkouts Initiated Conversion Value | NUMERIC | Action Values | The total value of checkouts initiated tracked with the conversions objective. |
action_values_lead | Leads Conversion Value | NUMERIC | Action Values | The total value of leads tracked with the conversions objective. |
action_values_leadgen_grouped | Instant Form Leads Conversion Value | NUMERIC | Action Values | The total conversion value of native Instant Form (Lead Gen) leads attributed to your ads. |
action_values_offline_conversion | Offline Conversions Value (All Events) | NUMERIC | Action Values | The total value of offline conversions of any event type attributed to your ads. |
action_values_offline_conversion_add_payment_info | Offline Adds of Payment Info Conversion Value | NUMERIC | Action Values | The total value of offline adds of payment info attributed to your ads. |
action_values_offline_conversion_add_to_cart | Offline Adds to Cart Conversion Value | NUMERIC | Action Values | The total value of offline adds to cart attributed to your ads. |
action_values_offline_conversion_add_to_wishlist | Offline Adds to Wishlist Conversion Value | NUMERIC | Action Values | The total value of offline adds to wishlist attributed to your ads. |
action_values_offline_conversion_complete_registration | Offline Registrations Completed Conversion Value | NUMERIC | Action Values | The total value of offline registrations completed attributed to your ads. |
action_values_offline_conversion_initiate_checkout | Offline Checkouts Initiated Conversion Value | NUMERIC | Action Values | The total value of offline checkouts initiated attributed to your ads. |
action_values_offline_conversion_lead | Offline Leads Conversion Value | NUMERIC | Action Values | The total value of offline leads attributed to your ads. |
action_values_offline_conversion_other | Offline Other Conversions Conversion Value | NUMERIC | Action Values | The total value of offline conversions of the Other event type attributed to your ads. |
action_values_offline_conversion_purchase | Offline Purchases Conversion Value | NUMERIC | Action Values | The total value of offline purchases attributed to your ads. |
action_values_offline_conversion_search | Offline Searches Conversion Value | NUMERIC | Action Values | The total value of offline searches attributed to your ads. |
action_values_offline_conversion_view_content | Offline Content Views Conversion Value | NUMERIC | Action Values | The total value of offline content views attributed to your ads. |
action_values_offsite_conversion_fb_pixel_add_payment_info | Website Adds of Payment Info Conversion Value | NUMERIC | Action Values | The total value of website adds of payment info conversions. |
action_values_offsite_conversion_fb_pixel_add_to_cart | Website Adds to Cart Conversion Value | NUMERIC | Action Values | The total value of website add to cart conversions. |
action_values_offsite_conversion_fb_pixel_add_to_wishlist | Website Adds to Wishlist Conversion Value | NUMERIC | Action Values | The total value of all website add to wishlist conversions. |
action_values_offsite_conversion_fb_pixel_complete_registration | Website Registrations Completed Conversion Value | NUMERIC | Action Values | The value of complete registration events tracked by the pixel on your website and attributed to your ads. |
action_values_offsite_conversion_fb_pixel_custom | Action Values Offsite Conversion Fb Pixel Custom | NUMERIC | Action Values | Custom pixel events defined by the advertiser |
action_values_offsite_conversion_fb_pixel_initiate_checkout | Website Checkouts Initiated Conversion Value | NUMERIC | Action Values | The total value of website checkout initiated conversions. |
action_values_offsite_conversion_fb_pixel_lead | Website Leads Conversion Value | NUMERIC | Action Values | The total value of website leads conversions. |
action_values_offsite_conversion_fb_pixel_purchase | Website Purchases Conversion Value | NUMERIC | Action Values | The total value of website purchase conversions. |
action_values_offsite_conversion_fb_pixel_search | Website Searches Conversion Value | NUMERIC | Action Values | The total value of website searches conversions. |
action_values_offsite_conversion_fb_pixel_view_content | Website Content Views Conversion Value | NUMERIC | Action Values | The total value of website content views conversions. |
action_values_omni_add_to_cart | Omni Adds to Cart Conversion Value | NUMERIC | Action Values | The total value of omni adds to cart tracked with the conversions objective. |
action_values_omni_complete_registration | Omni Registrations Completed Conversion Value | NUMERIC | Action Values | The total value of registrations completed tracked with the conversions objective. |
action_values_omni_custom | Action Values Omni Custom | NUMERIC | Action Values | Action Values Omni Custom |
action_values_omni_initiated_checkout | Omni Checkouts Initiated Conversion Value | NUMERIC | Action Values | The total value of checkouts initiated tracked with the conversions objective. |
action_values_omni_purchase | Purchases Conversion Value | NUMERIC | Action Values | The total value of purchases tracked with the conversions objective. |
action_values_omni_search | Omni Searches Conversion Value | NUMERIC | Action Values | The total value of search conversions. |
action_values_omni_spend_credits | Credit Spends Conversion Value | NUMERIC | Action Values | The total value of spend credits conversions. |
action_values_omni_view_content | Content Views Conversion Value | NUMERIC | Action Values | The total value of content views tracked with the conversions objective. |
action_values_onsite_conversion_lead_grouped | On-Facebook Leads Conversion Value | NUMERIC | Action Values | The total value of on-facebook leads conversions. |
action_values_onsite_conversion_purchase | Action Values Onsite Conversion.Purchase | NUMERIC | Action Values | Action Values Onsite Conversion.Purchase |
action_values_onsite_web_add_to_cart | Action Values Onsite Web Add To Cart | NUMERIC | Action Values | Action Values Onsite Web Add To Cart |
action_values_onsite_web_app_add_to_cart | Action Values Onsite Web App Add To Cart | NUMERIC | Action Values | Action Values Onsite Web App Add To Cart |
action_values_onsite_web_app_purchase | Action Values Onsite Web App Purchase | NUMERIC | Action Values | Action Values Onsite Web App Purchase |
action_values_onsite_web_purchase | Action Values Onsite Web Purchase | NUMERIC | Action Values | Action Values Onsite Web Purchase |
action_values_purchase | Action Values Purchase | NUMERIC | Action Values | Action Values Purchase |
action_values_search | Searches Conversion Value | NUMERIC | Action Values | The total value of search conversions. |
action_values_signup_event | Action Values Signup Event | NUMERIC | Action Values | Action Values Signup Event |
action_values_subscription_event | Action Values Subscription Event | NUMERIC | Action Values | Action Values Subscription Event |
action_values_total | Action Values Total | NUMERIC | Action Values | Total values of actions |